Nestled in the charming coastal town of Belmar, NJ, Klein’s has been a beacon of fresh seafood excellence for nearly a century. As we dive into the rich history and enduring legacy of this family-owned establishment, we’ll discover how Klein’s has become synonymous with quality, tradition, and the very essence of seaside dining.
A Legacy Born from the Sea
The story of Klein’s began in 1924 when Ollie Klein Sr. started peddling fish from his truck through the bustling streets of Asbury Park, Ocean Grove, and Neptune. Little did he know that his humble venture would blossom into a beloved institution that would span generations.
In 1928, Ollie Sr. took a leap of faith and opened Klein’s Fresh Air Fish Market in a rented store along Fifth Avenue at the Old Captain Kidd’s Landing in Belmar. The following year, he purchased property at 708 River Rd., establishing Klein’s Fish Market at its current location – a spot that would become a cornerstone of the community for decades to come.
Family Ties: The Secret Ingredient
Passing the Torch
As the years rolled by, Klein’s grew not just as a business, but as a family legacy. After World War II, two generations worked side by side, with young Ollie III spending his summer vacations learning the ins and outs of the seafood business. This hands-on experience would prove invaluable in the years to come.
Adapting to Change
The passing of Ollie Sr. in 1972 marked a new chapter for Klein’s. Jack and Ollie Jr. took the reins, keeping the family operation thriving. Meanwhile, Ollie III honed his skills in the restaurant business, eventually becoming the General Manager of a prominent local seafood restaurant. This experience would later infuse Klein’s with fresh ideas and innovations.
Evolution of Excellence
A New Era Begins
In 1990, following the loss of Jack Klein, Ollie III returned to the family business, bringing with him a wealth of knowledge and a vision for the future. Under his guidance, Klein’s Fish Market transformed into something even more special.
From Market to Culinary Destination
A kitchen was installed, and a take-out menu featuring cooked items was developed. Year after year, the dockside dining experience grew, with additions to both the restaurant and menu. In 2004, a liquor license was added, followed by a Tiki Bar the next year. The expansion continued with Klein’s Riverfront Bar.
The Klein’s Experience Today
A Feast for the Senses
Today, Klein’s is more than just a fish market – it’s a complete culinary experience. The open-air Fish Market continues to offer the finest selection of high-quality local and worldwide fresh seafood. Whether you’re planning a party or simply craving the catch of the day, Klein’s has you covered.
Waterside Dining at Its Finest
The Waterside Café invites you to dine outdoors, watching boats glide by and the sunset over the water. Here, you’ll find an array of fresh seafood delights prepared with the same attention to quality and taste that Klein’s has been known for since 1929. From authentic sauces and pasta dishes to “land lover” options like chicken and steak, there’s something for everyone at Klein’s.
Vacation Vibes at the Tiki Bar
For those looking to unwind, the Tiki Bar offers the perfect atmosphere. With live music, daily specials, and a relaxed ambiance, it’s like being on vacation every day. It’s the ideal spot to enjoy Happy Hour and soak in the laid-back coastal vibe.
A Tradition of Quality
What sets Klein’s apart is not just its longevity, but its unwavering commitment to quality. The Klein family’s dedication to sourcing the finest and freshest fish from all over the world ensures that every dish served is a testament to their expertise and passion.
Looking to the Future
As Klein’s celebrates its 95th anniversary, the business is well-positioned for the future. Ollie III and his wife Michele, along with nephew Tod Vitalis and daughters Elizabeth Love and Jacqueline Leon, are carrying the torch forward. With the fifth generation already in training, Klein’s is ensuring that its legacy of fresh seafood and family tradition will continue for years to come.
Come Taste the Tradition
Whether you’re a long-time local or a first-time visitor to Belmar, NJ, Klein’s invites you to be a part of their story. From the bustling fish market to the serene Waterside Café, every visit to Klein’s is an opportunity to experience nearly a century of seafood expertise.
Ready to dive into Klein’s experience? Contact us today and discover why we’ve been Belmar’s go-to destination for fresh seafood for 95 years and counting. Come taste the tradition – your taste buds will thank you!