Our Family, Our Story

The Klein’s history in the fish industry began in 1924. Ollie Klein, Sr., peddled fish from his truck through Asbury Park, Ocean Grove and the Neptune area. In 1928, he rented a retail store on Fifth Avenue in Belmar. Twelve months later, he purchased property at 708 River Rd. and opened Klein’s Fish Market.

Ollie built a small addition to the market and installed a stove. His wife, Elizabeth prepared fried fish sandwiches and chowder for her family. Customers would smell the delicious aroma of her cooking. Ollie thought he might open a little restaurant with “Lizzie” as the cook. This idea did not develop because Lizzie’s first priority was raising and caring for her two sons, Ollie Jr., John (Jack) and her daughter Jeanette.

During the thirties and forties, Ollie Sr. operated not only a retail fish market, but also a wholesale market. He shipped large local catches to the N.Y. Fulton Market. It was time he trained Jack and Ollie Jr. (who joined the family business full time after World War II). Two generations worked together during the fifties. In the early sixties, young Ollie III spent summer vacations at the market learning the seafood business first hand. He continued working summers and holidays through his high school and college years.

With the passing of Ollie Sr. in 1972, Jack and Ollie Jr. kept the family operation thriving. Young Ollie III, who loved the restaurant business, became the General Manager of a prominent local seafood restaurant. Working closely with his Uncle Jack and Dad, Ollie III researched new areas to obtain the finest and freshest fish. They established a new network of purchasing seafood from all over the world.

In the spring of 1990, after the loss of Jack Klein, Ollie III returned home to the market. A kitchen was installed and a Take-Out menu with cooked items was developed. Each year dockside dining grew and additions to both the restaurant and menu were innovated. Today Klein’s Fish Market and Waterside Café have expanded with the opening of Klein’s Grill Room & Tiki Bar.

Klein's
The original Klein's Fish Market.
Asbury Park Press Award
Asbury Park Press Award
Talk of the Town Award

Retail Fish Market

Our open air Fish Market is family owned and operated since 1929. Klein’s Fish Market offers the finest selection of high quality local and worldwide seafood.

Our fish market is happy to provide party platters of fresh seafood for your next celebration including shrimp platters, oysters, clams and so much more.

Waterside Café

Enjoy our Waterside Café where you can dine outdoors, watch the boats drive by and watch the sunset every night. Guaranteed fresh and deliciously prepared seafood delights await you daily. You’ll also enjoy Klein’s “land lover” dinners, made with the same attention to quality and great taste.

Well-known for its fresh seafood selections, plus its authentic sauces and pasta dishes, Klein’s also serves delicious chicken and steak dishes, plentiful salads, and homemade soups. There is something for everyone at Klein’s; you really can’t go wrong here.

The Grill Room

An intimate dining experience awaits you at Klein’s Grill Room in Belmar. Klein’s Grill Room is the perfect place to dine inside or outside regardless of the weather. The Grill Room is the perfect location for small parties or family get-togethers.

Tiki Bar

Where every day feels like you’re on vacation! Relax, sit back and come join us for Happy Hour. Visit Klein’s Tiki Bar, it’s the perfect atmosphere to unwind, listen to live music and to enjoy daily specials.