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Klein's Retail Fish Market

Retail Fish Market
Open Tuesday - Sunday

Open Tuesday - Sunday

11:30AM - 4:00PM

Dinner (Weekdays)
4:00PM - 9:00PM

Dinner (Weekends)
4:00PM - 10:00PM

Sunday Brunch
11:00AM - 3:00PM


The Klein history in the fish industry began in 1924. Ollie Klein, Sr., peddled fish from his truck through Asbury Park,Ocean Grove and the Neptune area. In 1928, he rented a retail store on Firth Avenue in Belmar. Twelve months later, he purchased property at 708 River Rd. and opened Klein’s Fish Market.

Ollie built a small addition to the market and installed a stove. His wife, Elizabeth prepared fried fish sandwiches and chowder for her family. Customers would smell the delicious aroma of her cooking. Ollie thought he might open a little restaurant with “Lizzie” as the cook. This idea did not develop because Lizzie’s first priority was raising and caring for her two sons, Ollie Jr., John (Jack) and her daughter Jeanette.

During the thirties and forties, Ollie Sr. operated not only a retail fish market, but also a wholesale market. He shipped large local catches to the N.Y. Fulton Market. it was time he trained Jack and Ollie Jr. - who joined the family business full time after World War II. Two generations worked together during the fifties. In the early sixties, young Ollie III spent summer vacations at the market learning the seafood business first hand. He continued working summers and holidays through his high school and college years.

With the passing of Ollie Sr. in 1972, Jack and Ollie Jr. kept the family operation thriving. Young Ollie III, who,loved the restaurant business, became the General Manager of a prominent local seafood restaurant. Working closely with his Uncle Jack and Dad, Ollie III researched new areas to obtain the finest and freshest fish. They established a new network of purchasing seafood from all over the world.

In the spring of 1990, after the loss of Jack Klein, Ollie III returned home to the market. A kitchen was installed and a Take-Out menu with cooked items was developed. Each year dockside dining grew and additions to both the restaurant and menu were innovated. Today Klein’s Fish Market and Waterside Café has expanded with the opening of Klein’s Grill Room & Sushi Bar which features a new specialty menu.